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“We also recognize that applying these Principles may better align investors with broader objectives of society.”

Our Story

Who’s Good was founded in 2014 with the belief that making corporate socially responsible practices transparent and providing their ESG analysis will be the driving force in flourishing of our world. You might have heard about scandals of big corporations which performances affected our society and eco-system:

2001-2009 |
Enron scandal, Bernie Madoff scandal, Satyam scandal.
The CEOs of big corporations falsified their revenues and as the result investors lost billion dollars, and thousands of employees lost their jobs.
2010 |
British Petroleum scandal.
BP was responsible for the explosion on the Deepwater Horizon drilling platform at the Macondo oil well that resulted in the largest marine oil spill in US history.
2015 |
Volkswagen emission scandal.
VW has sold 11 million cars that were programmed to cheat on the emission tests in the US. The cars emitted up to 40 times more nitrogen oxide pollutants than allowed.
2016 |
Panama Papers scandal.
Panamanian law firm Mossack Fonseca helped companies set up shell corporations to facilitate bribery, arms deals, tax evasion, financial fraud and drug trafficking. The shell corporations were used to hide illegal activities from governments.

Who’s Good

“We believe that good companies make good society. Our mission is to contribute corporate sustainability with sustainable development of the society. By using artificial intelligence to disclose, compare, and analyze big data of corporate practices, we help companies, institutional, and individual investors make right decisions.”

Principles 1 |
“No Data, No Score”
We analyze and evaluate companies’ performances through collaboration with only reliable data sources to exclude subjectivity.
Principles 2 |
“Think on Social Value”
We always act in the best interests of the society to reduce ESG issues and to balance society’s needs today with the demands of tomorrow.
Principles 3 |
“Be Accessible and Simple”
We promote data transparency and facilitate understanding of ESG factors through visualization and creating simple info-graphics & web-tools.
Principles 4 |
“Be Optional”
We have developed an artificial intelligence, which collects and analyzes data instead of hundreds of expansive human analysts. Therefore, we are able to provide reasonable prices for our customers.
Principles 5 |
“Sustainable and Responsible”
We build our sustainability score using international standards (ISO 26000) as well as international principles (UN Global Compact principles, UN PRI, and OECD), because these are aimed at all types of organizations regardless of their activity, size or location.

Contact Us

Email Address |
Headquater |
Research center |
1952 Gallows Road Suite 303-B Vienna, VA 22182 United States
#1012-1, R&D Tower, Nuritkum Square Building, 396 WorldCup Buk-ro, Mapo-gu, Seoul, South Korea 121-270​